Amika Supports HairToStay for Breast Cancer Awareness Month

HairToStay is a nonprofit organization that aims to increase awareness for scalp-cooling technology—a system that works to prevent hair loss during chemotherapy—and provides financial support for cancer patients to receive this hair-saving treatment.

Founded in 2016, HairToStay began with a mission of building a nationwide subsidy program for scalp cooling technology, supported by partnerships with both philanthropic and commercial organizations. Recently granted FDA Clearance, scalp cooling is not covered by most insurance providers and thus inaccessible for many undergoing treatment. The organization works to broaden the understanding and accessibility of scalp-cooling treatments in the US.
By using a scalp cooling system during chemotherapy treatments, hair loss can be prevented by impacting two cellular processes. Scalp cooling works by constricting the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. Additionally, the chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism. By inhibiting hair loss, scalp cooling technology works to maintain a sense of normalcy and privacy in a patient’s life and can thwart the emotional damage that hair loss can often cause.
amika BCAIn October 2018, amika began an ongoing initiative to donate one-percent of all e-commerce sales from their website to HairToStay.
In 2019, amika is introducing a limited-edition version of its Fluxus Touchable Hairspray to support HairToStay.
The limited-edition version of Fluxus Touchable Hairspray will support HairToStay with one dollar from every purchase going towards their mission. Fluxus Touchable Hairspray is a stylist-favorite spray that provides a flexible, medium-strength hold, and was formulated to easily brush out of hair. The ultra-dry mist is infused with Sea Buckthorn Berry extract, which works to enhance hair’s health and increase shine, along with a copolymer that protects against high humidity while leaving hair with a natural feel—no stickiness or flaking.

The limited-edition spray will retail for $25 at SalonCentric stores and select distributors nationwide, as well as on loveamika.com.

The spray is vegetarian-friendly and cruelty-free. Free of sulfates, parabens, phthalates, gluten, silicone, mineral oil, sodium chloride, and artificial colors.

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